STX is a manufacturer of field hockey, ice hockey, and lacrosse equipment for men and women based out of Baltimore, Maryland. As the Brand Manager of the Women’s Field Hockey branch of STX, Carrie Macioce works on increasing STX’s brand awareness at the Pan American Cup Field Hockey tournament.

STX also has a new partnership with the 7-time world champion USA Field Hockey team. “STX’s brand awareness has grown a lot, but we were looking for a way to tie our brand to the USA field hockey team. We want to raise our brand’s cache and give the perspective of being an elite brand.” Cross promoting with USA’s elite Field Hockey team seemed like the perfect idea.

Carrie ordered 1,000 USA Red, White, and Blue STX hair ties to give away at the PanAm tournament. While she used to give out pens and flyers, Carrie decided to use our hair ties this time because in the US market, field hockey is primarily female and hair ties seemed more functional. She was right. The team USA players loved both how cute the hair ties were as well as how practical they were. Whether it’s holding up their hair or worn around their wrists, the USA field hockey players were proudly wearing STX branded hair ties at this major tournament.